Creative Copywriter

About this role:

Wio Bank is a leading one-of-a-kind financial platform that is revolutionizing the banking industry in MENA region. Our platform is here to reboot personal and business banking in the digital age. Our personalised features and seamlessly integrated services are built around your needs, helping you spend, save, and plan for your future.

The role of Creative Copywriter plays a crucial part in leading the development of our campaigns and communications. They will lead the team in setting tonal guidelines and driving innovative ideas that spark conversations. They will be responsible for shaping our brand's narrative, crafting simple yet compelling copy, and developing ideas that resonate with our audience across various channels. Their role will encompass creative direction, ideation, and storytelling to effectively communicate our brand's story and values.

What you’ll be responsible for:

• Lead the writing arm and establish tonal guidelines that reflect our brand's identity and resonate with our target audience.
• Drive and generate creative ideation to generate innovative concepts and ideas that capture attention and inspire action.
• Develop a deep understanding of our customers' needs and use cases to create copy that speaks directly to their pain points and aspirations.
• Craft simple, sharp, and smart copy that cuts through the noise and engages our audience across all touchpoints.
• Collaborate with cross-functional teams, including designers, marketers, and product managers, to ensure cohesive storytelling and brand consistency.
• Utilize storytelling techniques to bring our brand's story to life in the right formats and channels, including advertisements, social media, website content, and more.
• Stay abreast of industry trends, cultural insights, and emerging technologies to inform creative strategies and enhance brand relevance.
  
  

What are we looking for?

• Proven experience in a senior copywriting or creative leadership role, preferably in a fast-paced environment.
• Exceptional writing skills for crafting clear, concise, and compelling copy.
• Strong conceptual thinking and the ability to generate original ideas that push boundaries and drive results.
• Deep understanding of customer personas and the ability to tailor messaging to resonate with different audience segments.
• Proficiency in storytelling and narrative development across various formats and channels.
• Excellent communication and collaboration skills.
• Ability to thrive in a dynamic, deadline-driven environment while maintaining a high standard of quality and creativity.
  
  

What is in it for you?

• Being part of a leading one-of-a-kind financial platform that is revolutionizing the banking industry in MENA region.
• Joining a highly performance driven culture.
• Peering with talented colleagues coming from top-tier fintech companies from all over the world.
• Work-life balance is important to us so you would have 28 working days holidays + up to 14 national holidays per year.
• Additional perks such as top private health & life insurance, flexible working hours, hybrid work policy, and many more to come!
• Working in an international environment, with employees from over 40 different nationalities.
  
  

Wio Culture

v Flexible & Dynamic Customer Value Oriented Ambitious

v Flat Simple Transparent

v Work hard & have fun Proactive & Innovative Accountable & Compliance