Brand Design Lead

About Bravo (previously Wasla):

Bravo builds on the success of Wasla, a leading Egyptian shopping app with over 2 million downloads. Launched in 2019, Wasla empowered shoppers to save on everything from their favorite online brands. In 2022, Contact Financial Holding's $9 million investment fueled Wasla's evolution into Bravo.

Our mission is to build the best shopping experience, one that is flexible, easy, and rewarding, all through a single platform

Our vision is to empower everybody to buy the things they love.

Job Overview:

We are seeking a talented and experienced Brand Designer Lead to join our creative team. In this role, you will be responsible for overseeing and driving the brand design strategy. You will play a key role in shaping the visual identity of our brand, ensuring consistency across all platforms and touchpoints.

Key Responsibilities:

• Brand Strategy & Identity: Develop, execute, and maintain the overall brand design strategy, ensuring alignment with company goals and values.
• Leadership: Lead, mentor, and collaborate with a senior design team member to create high-quality, innovative design solutions.
• Visual Consistency: Ensure the visual identity of the brand is consistent across all marketing channels, including digital, print, packaging, and internal communications.
• Creative Direction: Provide creative direction for all brand design projects, from concept to final execution, ensuring designs meet brand standards and resonate with the target audience.
• Cross-Functional Collaboration: Work closely with marketing, product, and sales teams to integrate brand design into campaigns and product launches.
• Trend Analysis: Stay current with industry trends, competitor activities, and emerging design technologies to keep the brand ahead of the curve.
• Project Management: Manage multiple design projects simultaneously, ensuring timely delivery while maintaining high design standards.
  
  
  

Qualifications:

• Experience: Minimum of 10 years of experience in brand design, with at least 2 years in a leadership role.
• Education: Bachelor’s degree in Graphic Design, Visual Arts, or a related field.
• Skills:
• Proficiency in design software (Adobe Creative Suite, Figma, Sketch, etc.).
• Strong understanding of branding principles and visual identity.
• Excellent leadership and communication skills.
• Ability to manage multiple projects and deadlines effectively.
• A keen eye for detail and a passion for creativity.
• Portfolio: A strong portfolio showcasing brand design work, including leadership experience in previous roles.