Brand Manager

We are seeking a dynamic and experienced Brand Manager to join our team. As the Brand Manager, you will be responsible for developing and executing effective marketing strategies to enhance brand awareness and drive customer engagement. You will work closely with cross-functional teams to manage brand initiatives, create compelling campaigns, and drive brand growth across various channels. If you are passionate about branding, have a strong creative mindset, and thrive in a fast-paced environment, we want to hear from you.

Responsibilities

• Develop and implement comprehensive brand strategies to increase brand awareness and drive customer engagement.
• Lead the planning and execution of brand marketing campaigns across multiple channels, including digital, social media, and traditional advertising.
• Collaborate with internal teams to ensure brand consistency across all communication touchpoints.
• Conduct market research to identify new market trends, competitor analysis, and consumer insights to inform brand positioning and messaging.
• Manage brand assets, including logos, product packaging, and marketing collateral, ensuring consistent branding guidelines are upheld.
• Monitor and track brand performance metrics, analyze data, and make data-driven recommendations to optimize brand strategies.
• Provide leadership and guidance to the marketing team, fostering a collaborative and creative environment to maximize brand impact.
  
  

Requirements

• Bachelor's degree in marketing, business, or a related field.
• Proven experience in brand management or marketing, preferably in the consumer goods industry.
• Strong knowledge of branding principles and marketing strategies, with a track record of successful brand campaigns.
• Excellent communication and interpersonal skills, with the ability to influence and collaborate with cross-functional teams.
• Strong analytical and problem-solving skills, with the ability to interpret data and make strategic recommendations.
• Proficiency in project management, with the ability to prioritize and manage multiple projects simultaneously.
• High level of creativity and innovation, with a keen eye for design and visual aesthetics.