Content Strategist

Summary

Job description

As a Content Strategist at Milele Corp, you will be responsible for planning, creating, and managing compelling content across various channels to enhance our brand visibility, engage our target audience, and drive business growth. You will collaborate closely with the marketing team, graphic designers, and other stakeholders to ensure cohesive and effective content delivery.

Key Responsibilities:

• Develop and execute a comprehensive content strategy: short form and long form across all the social media platforms of Milele Corp aligned with Milele's business goals and target audience.
• Conduct in-depth market research and competitor analysis to identify content opportunities and trends.
• Generate high-quality, compelling, and SEO-optimized content for diverse channels, including the website, social media, blogs, and email campaigns.
• Collaborate closely with the design and production team to ensure visual consistency and maximize the overall impact of content.
• Formulate and implement strategies to increase audience engagement and interaction with Milele's content.
• Monitor and promptly respond to audience feedback and comments across various platforms.
• Utilize advanced analytics tools to meticulously track the performance of content campaigns.
• Provide regular reports and insights on key performance indicators (KPIs) to the marketing team, contributing valuable insights for strategic decision-making.
  
  
  

Key Qualifications and Skills:

• Bachelors degree in marketing, Communications, or a related field.
• Proven experience as a Content Creator or similar role, with a strong portfolio showcasing diverse content creation.
• Solid understanding of SEO principles and the ability to create content that aligns with search engine best practices.
• Proficient in using analytics tools to measure and analyse the effectiveness of content strategies.
• Creative mindset with a keen eye for detail and aesthetics.
• Demonstrated experience in content creation, preferably in the automotive or related industry.