وصف الوظيفة
Job Title: Chief Marketing Officer (agency)
Location: Remote
Employment Type: Full-Time
Reports to: CEO of Cointelegraph
Cointelegraph, founded in 2013, is a leading digital media resource covering crypto, and blockchain trends. Our mission is to deliver unbiased news, comprehensive analytics, cryptocurrency price charts, opinion pieces, and reports on the social transformation brought by digital currencies.
We are seeking an experienced and visionary Chief Marketing Officer (CMO) to lead the marketing team of our Marketing Agency. The CMO will be responsible for developing and executing strategic marketing initiatives that drive growth, enhance brand recognition, and position Cointelegraph Marketing Agency as a leader in the blockchain and cryptocurrency marketing space. The ideal candidate will have a deep understanding of the blockchain industry, a proven track record of successful marketing campaigns, and exceptional leadership skills.
Responsibilities:
- Strategic Planning: Develop and implement comprehensive marketing strategies aligned with the company’s goals and objectives.
- Leadership: Lead, mentor, and inspire a team of marketing professionals (41 team members) to achieve excellence and foster a collaborative work environment.
- Brand Management: Oversee brand development and ensure consistent messaging across all marketing channels.
- Campaign Management: Plan, execute, and optimize multi-channel marketing campaigns to drive client acquisition and retention.
- Market Research: Conduct market research and analysis to identify trends, opportunities, and competitive landscape.
- Content Strategy: Develop and manage content marketing strategies to enhance brand visibility and engage the target audience.
- Digital Marketing: Oversee digital marketing initiatives, including SEO, SEM, social media, email marketing, and influencer partnerships.
- Performance Analysis: Monitor and analyze marketing performance metrics to measure effectiveness and ROI, making data-driven decisions for continuous improvement.
- Client Relations: Build and maintain strong relationships with clients, understanding their needs and ensuring their satisfaction with our services.
- Innovation: Stay abreast of industry trends and emerging technologies to drive innovation and maintain a competitive edge.
Budget Management: Develop and manage the marketing budget, ensuring efficient allocation of resources to achieve strategic goals.