وصف الوظيفة
Alfa Medical Group
Job Purpose
Craft informative and engaging content to educate audiences on the group's services across various platforms.
Technical Accountabilities
- Research and write clear, concise, and accurate content on healthcare topics, treatments, and services.
- Collaborate with healthcare professionals to ensure content accuracy and brand alignment.
- Develop content for social media posts, website pages, and print advertisements.
- Maintain a consistent brand voice and tone across all content.
- Stay updated on healthcare trends and adapt content accordingly.
Measures
- Increased website traffic and engagement on social media platforms.
- Positive feedback on content clarity and value from patients and healthcare professionals.
- Improved SEO ranking for relevant healthcare keywords.
- Timely completion of content creation projects.
Communication and working relationships
- Works closely with the marketing team to understand campaign goals and translate them into impactful content.
- Works with designers, media buyers, and web developers to ensure consistency of tone of voice across all marketing materials.
- Reports to Digital Marketing Manager.
Job latitude / decision making authority
- Works with Digital Marketing Manager, other team members and other departments.
- Works within defined policies procedures and work processes.
Knowledge, Skills And Abilities (KSA's)
- Strong writing skills with the ability to create clear, concise, and informative content in Arabic and English.
- From 3 - 5 years of experience.
- Excellent grammar, punctuation, and editing skills.
- Proven ability to research medical topics and translate them into easy-to-understand language.
- Familiarity with SEO best practices.
- Experience with social media content creation and management (a plus).
- A working understanding of healthcare terminology (preferred).