Brand Activation Assistant Analyst
- PepsiCo
- New Cairo City, Cairo Governorate, Egypt
وصف الوظيفة
Responsibilities
- Responsible for supporting Senior Brand Manager in the delivery of brand growth targets through implementation of brand strategy and plans
- Leads full category priorities, implementation, and operations
- Responsible for implementing marketing activities to strengthen brand KPI’s and metrics
- Responsible for packaging and end-to-end artwork management with agencies, suppliers, and internal stakeholders
- SAP initiation/ product development / regulatory compliance/ industrialization (marketing specific actions)/ organizing for management approvals and launching New Product Development with excellence
- Perform competitive analysis and research to inform brand strategy and plans
- Development and implementation of promotion and campaign mechanics
- Conducts post-campaign and post-launch analysis to identify learnings, gaps, and opportunities
- Leads teams through brand operational processes to deliver strong results
- Financial process custodian (PO creations & management lead)
- Manages procurement and payment activities for the category
- Considers the impact of local regulations and nutrition guidelines on the brand
- Manages contracts development and finalization with legal team and internal stakeholders according to PepsiCo policy
- Responsible for monitoring performance on consumer and shopper preferences, and generating actions to maintain or improve brand preference and KPI’s
- Manages end-to-end development and execution of brand projects including campaigns, promotions, and innovations in a timely manner according to brand brief and company objective
- 1-2 years’ experience in marketing is required
- Good relationship-building skills, teamwork, and collaboration
- Project management skills and experience
- Strong initiative-taking, flexibility, and ability to work under pressure.
- Fluent in English
