Overview

Lead stepping up 3YR Growth Plan and Annual operation plan to drive sustainable growth through building solid brands & innovating products under PC
Partnership with Marketing Director & relevant Global and category teams, to ensure alignment on category strategy, brand’s plans, calendar planning, and innovations deployments
Lead & coach BMs, building their core brand building expertise, business acumen, and executional marketing skills

Responsibilities

Leads, Manages, and Grows business profitably:

Partner with Marketing Director in developing BU Annual Operating Plan (AOP) and identify locally relevant activation initiatives to drive BU agenda and P&L
Drives and creates competitive gaps through business efficiency improvements at every step of the value chain.
Makes business decisions for the category through a strong understanding of key issues and trends

Business planning and goal alignment:

Translate annual AOP roll-out opportunities into tangible, account specific marketing execution action plans to drive business growth and meet business targets (Volume & Share) while ensuring maximum effectiveness of execution.
Leads and manages the brand Business Planning process with different stakeholders/ sector/ commercialization teams
Ensures that brand plans are executed on time and flawlessly on-time in full by defining WHO, WHAT, WHEN
Leads total brand performance tracking & monthly brand audit with commercial team

Leadership of business teams and development of his/her cross-functional team:

Delight Consumers:

Champions an intimate and holistic understanding of our consumers by simplifying and cutting through complexity in consumer/category understanding to translate into actionable brand insights
Works closely with commercial teams to ensure that there is an efficient customer & shopper marketing strategy that is based on key shopper research, insights, and learnings.

Build Great Brands:

Ensures that all brand activities are aligned with the Brand Essence and Vision.
Ensures that our communication team is integrated and that all our partners are aligned.
Leads Key brand affinity initiatives, and expansion plans
Responsible for Executing brand pack price architecture including new pack sizes initiatives across portfolio

Win with Customers:

Provides strategic direction/input for development of Channel, Customer, and Field Sales strategies in line with business requirements
Constantly challenges the sales organization to ensure its results and effectiveness.

Qualifications

A minimum of 12 year of experience in FMCG
Strong Marketing experience - with proven experience in brand building, meeting consumer needs, delivering successful communication programs, innovation launches and brand activations.
Insight - demonstrable use of consumer, customer and business insights to shape strategic business and brand plans.
Creativity - bring ideas that generate talkability and impact beyond the paid media invested.
Lead X-agency teams - Ability to brief, manage and plan communications plans through to execution
Analytical skills - create robust analysis and meaningful insights to drive actions and highlight opportunities
Strong Leadership experience of managing & coaching multiple direct reports and the ability to inspire various stakeholders

Marketing Senior Manager