Marketing Senior Manager

  • PepsiCo
  • New Cairo City, Cairo Governorate, Egypt

وصف الوظيفة


Overview

  • Lead stepping up 3YR Growth Plan and Annual operation plan to drive sustainable growth through building solid brands & innovating products under PC
  • Partnership with Marketing Director & relevant Global and category teams, to ensure alignment on category strategy, brand’s plans, calendar planning, and innovations deployments
  • Lead & coach BMs, building their core brand building expertise, business acumen, and executional marketing skills

Responsibilities

Leads, Manages, and Grows business profitably:

  • Partner with Marketing Director in developing BU Annual Operating Plan (AOP) and identify locally relevant activation initiatives to drive BU agenda and P&L
  • Drives and creates competitive gaps through business efficiency improvements at every step of the value chain.
  • Makes business decisions for the category through a strong understanding of key issues and trends

Business planning and goal alignment:

  • Translate annual AOP roll-out opportunities into tangible, account specific marketing execution action plans to drive business growth and meet business targets (Volume & Share) while ensuring maximum effectiveness of execution.
  • Leads and manages the brand Business Planning process with different stakeholders/ sector/ commercialization teams
  • Ensures that brand plans are executed on time and flawlessly on-time in full by defining WHO, WHAT, WHEN
  • Leads total brand performance tracking & monthly brand audit with commercial team

Leadership of business teams and development of his/her cross-functional team:

  • Sets challenging team goals and clear standards for success
  • Gives direct actionable feedback
  • Coaches Brand BM / ABM

Delight Consumers:

  • Champions an intimate and holistic understanding of our consumers by simplifying and cutting through complexity in consumer/category understanding to translate into actionable brand insights
  • Works closely with commercial teams to ensure that there is an efficient customer & shopper marketing strategy that is based on key shopper research, insights, and learnings.

Build Great Brands:

  • Ensures that all brand activities are aligned with the Brand Essence and Vision.
  • Ensures that our communication team is integrated and that all our partners are aligned.
  • Leads Key brand affinity initiatives, and expansion plans
  • Responsible for Executing brand pack price architecture including new pack sizes initiatives across portfolio

Win with Customers:

  • Provides strategic direction/input for development of Channel, Customer, and Field Sales strategies in line with business requirements
  • Constantly challenges the sales organization to ensure its results and effectiveness.

Qualifications

  • A minimum of 12 year of experience in FMCG
  • Strong Marketing experience - with proven experience in brand building, meeting consumer needs, delivering successful communication programs, innovation launches and brand activations.
  • Insight - demonstrable use of consumer, customer and business insights to shape strategic business and brand plans.
  • Creativity - bring ideas that generate talkability and impact beyond the paid media invested.
  • Lead X-agency teams - Ability to brief, manage and plan communications plans through to execution
  • Analytical skills - create robust analysis and meaningful insights to drive actions and highlight opportunities
  • Strong Leadership experience of managing & coaching multiple direct reports and the ability to inspire various stakeholders