Senior Digital Marketing-SEHA-Marketing - Corporate
- SEHA - Abu Dhabi Health Services Co.
- Abu Dhabi - United Arab Emirates
وصف الوظيفة
Job Description
Key Responsibilities of the role
Key Responsibilities of the role Corresponding Key Activities performed by the role
Objectives of this role
- Work closely with internal teams, including sales, product, and design, to align marketing efforts with overall business goals.
- Communicate campaign performance and strategy updates to key stakeholders.
- Campaign strategy development, forecasting the impact and calculating estimated ROI.
- Develop, implement, and manage performance marketing campaigns across various digital channels (e.g., PPC, social media, display ads, email marketing).
- Create and manage advertising campaigns in Arabic, including but not limited to Google Ads, Meta Ads, Twitter Ads, LinkedIn Ads and other relevant platforms.
- Monitor, analyze, and report on the performance of marketing campaigns.
- Utilize analytics tools (e.g., Google Analytics, Facebook Insights) to track key performance metrics, generate reports, and provide actionable insights.
- Conduct market research to understand trends, customer behavior, and competitive landscape in Arabic-speaking markets.
- Adapt strategies based on market insights and performance data.
- Collaborate with the content team to create compelling ad copy and creative assets tailored for Arabic-speaking audiences.
- Manage and optimize marketing budgets to maximize ROI.
- Allocate resources effectively across different channels and campaigns
Bachelor’s degree in Marketing, Business, or a related field. Advanced degree or certifications in digital marketing is a plus.
