Along with the Director of PR, developing effective messaging and communication strategies.
Identifying and engaging with influencers, journalists, and other media outlets on social media to generate buzz and coverage for the festival.
Manages all forms of media, including broadcast media, and relation productions.
Continuously looking to improve and execute multimedia content, including videos, podcasts, and infographics.
Making sure all festival materials have consistent and positive messaging and branding
Developing relationships and working with media outlets and other companies.
Monitor metrics to measure the reach and impact of communications and to identify areas of success and opportunity.
Along with PR Director, manage PR production and distribution (to include the drafting of press releases and communications with local, regional, and national media outlets).
Monitor effective benchmarks for measuring the impact of all communication platforms and report on results and their contribution to the overall GFF marketing/communications efforts.
Qualifications
Bachelor's degree in Communications, Public Relations, Journalism, or a related field.
Proven work experience as a Communications Manager or PR Manager, preferably in a similar industry.
PR agency experience preferred
Demonstrated success in developing and executing integrated communication strategies that have positively impacted brand reputation and awareness.
Strong portfolio showcasing excellent written and verbal communication skills, including press releases, articles, and social media content.