Media Buyer
- Tawzef for Recruitment & HR Consultancy
- Cairo, Cairo Governorate, Egypt
وصف الوظيفة
- Help identify target audiences and plan media campaigns.
- Compare and negotiate rates, ad space, and airtime.
- Optimize plans and budgets according to the best media mix
- Prepare schedules and adjust when needed
- Experiment with new platforms and channels
- Ensure ads are creative and displayed appropriately
- Monitor costs and return on investment (ROI)
- Report to clients and build long-term relationships
- Equip clients' brief with an interactive strategic digital marketing plan.
- Responsible for design and execute integrated digital media campaigns.
- Analyzing business performance with the help of digital tools and reports.
- Developing performance campaigns on Facebook / Instagram and Google.
- Ad-Words.
- Generating Leads campaigns (s) through a different platform (s).
- Setting digital campaigns on Snapchat and Twitter.
- Monitoring digital campaigns on different platforms.
- Generating Search engine marketing (SEM) campaigns.
- Producing keyword analysis and research.
- Providing competitive analysis and research.
- Providing competitive analysis and media reporting.
- Producing digital campaign execution and reporting.
- Creating media plans and media strategy.
- Proven experience as Media Buyer or similar role; experience in digital media is preferred
- Familiarity with media-buying, planning and research
- Interest in following advertising and media trends
- Working knowledge of media analytics software (e.g. comScore)
- Excellent communication and negotiation skills
- Organizational and multitasking abilities
- Attention to detail
- Critical thinking skills
