Assistant Marketing Manager I Real Estate I Al Futtaim Contracting

Job Requisition ID: 163171

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day

Overview of the role:

The Assistant Marketing Manager will works closely with the 4 divisions of the Contracting business locally and regionally to manage and execute the marketing activities and events to drive profitable growth for Al-Futtaim Contracting.

Key functional responsibilities include

• Managing the Activation Plan, Branding, Communications, Event Management, and Customer Experience.
• Supporting the delivery of innovative go-to-market tactics, digital presence, competitive analysis and marketing development initiatives.
  
  

What you will do:

Responsible for:

Event Management:

Responsible for the preparation, implementation, delivery, and management of events team (external contractors & Suppliers) for scheduled industry events, optimizing PR exposure and related advertising and promotion opportunity.

Campaign Development and Execution:

Assisting in the creation, development, and execution of marketing campaigns in coordination with internal teams and external vendors to ensure campaign succes.

Brand Management

Ensure that the brand image, personality, equity and proposition is upheld to high standards.

PR & Comms Management

Co-ordination and preparation of annual communication plans, supervising timely briefing of campaigns and tactics that support the strategy.

Digital & Social

• Manage all digital and social channels and ensure they are active and up to date, considering new technologies & trends in coordination with Real Estate digital team .
• Support digital marketing initiative including SEO, Email Marketing and build a brand presence
  
  

Content Creation and Management:

Assisting in the creation and management of marketing content, including blogs, social media updates, newsletters, and promotional materials that are all aligned with the brand voice and marketing objectives and to maintain a consistent content calendar.

Budget Management

Plan and manage marketing resources according to agreed budgets. Ensure cost efficiencies in budgets by constantly reviewing procurement of media buying, production and creative supplies with internal and external agencies.

Reporting

Consistent and meaningful reporting metrics to distinguish important trends and inform future decisions/activities.

Required skills to be successful:

Job specific skills:

• At least 3 years’ experience in the MENA region.
  
  

Behavioural Competencies:

Marketing programme implementation:

• Develop and implement integrated marketing communications strategy and activities
• Establish and develop effective channels for your business and support for channel members.
• Deliver and manage effective customer relationships and infrastructure for same .
• Establish, plan and manage programme and project frameworks and plans against objectives and budget.
  
  

Measuring effectiveness:

• Establish, promote and use metrics to improve effectiveness
• Create and use a system of critical review to make more informed future decisions
  
  

Managing people:

Manage cross-functional relationships effectively

What equips you for the role:

Minimum Qualifications and Knowledge:

• Minimum Bachelor’s degree in marketing from an accredited institution.
  
  

Minimum Experience:

• Minimum 5 years marketing experience in a large corporate institution.
  
  

About Al-Futtaim Group Real Estate

The real estate development and operations arm of Al-Futtaim, Al-Futtaim Group Real Estate is responsible for a multi-billion-dollar portfolio across MENA. With high-quality residential, business, retail, tourism, educational and healthcare developments, the master developer caters to the diverse needs of cities and communities in the region. From origination, conception, development, sales, procurement and construction of mega-projects and the leasing, operation and management of these projects after completion, Al-Futtaim Group Real Estate (AFGRE) has been developing and managing owned landbanks, unlocking the economic potential of the region and contributing to future development for more than 40 years.

Our focus is to enable and invest in meaningful relationships to make our properties the best places to live and work, build additional products and services and enable partnerships to create true value to our customers throughout their entire experience with us.

AFGRE is responsible for master planning of all projects in its portfolio, including two large scale mixed use destinations: Dubai Festival City and Cairo Festival City.