Social Media Specialist

IDP Education Limited

About IDP

IDP is the global leader in international education services, delivering global success to students, test takers and our partners, through trusted human relationships, digital technology and customer research. An Australian-listed company, we operate in more than 50 countries around the world.

Our team is comprised of over 7,000 people of various nationalities, ages and cultural backgrounds. Proudly customer-first, our expert people are powered by global technology. Together, we offer unmatched services, helping local dreams become realities, all over the world.

Learn more at www.careers.idp.com

Role purpose

The Social Media Specialist role is responsible for the ongoing management and growth of IDP’s Regional social media presence in alignment with business strategies and direction

Key Accountabilities

Social Media Management

Develops content across owned social channels including blog posts, tweets, status updates, pins, photos and videos.

Creates, manages and grows business presence across social media channels, including, but not limited to blogs, Twitter, Facebook, Pinterest, LinkedIn, YouTube and Instagram.

Leverages measurement tools to provide progress reports and insights, while continually finding ways to improve on those metrics through testing and new initiatives.

Alert marketing management to any major negative conversations about IDP brand and services and collaborate with team to develop measures to protect and enhance IDP image online.

Moderating our social media platforms and replying to messages and comments promptly

Creating creative and engaging graphic designs for the monthly content calendar

Create a social media analysis and competitors' analysis.

Shoot and edit videos for social media use

Competition Monitoring

Monitor competitive activity on social media and audience interactions.

Suggest and develop online activities to counter competitive activities

Knowledge Development

Continuously update own knowledge of social media best practices and latest trends and share learnings with relevant team members to enhance IDP marketing efforts

Required Experience

Knowledge of Digital Marketing current best practices and understanding of Digital production processes

Knowledge of social media and analytics software (Hootsuite, Raven Tools, Google Analytics, Facebook Insights, etc.).

Knowledge social media paid advertising campaigns including Facebook, LinkedIn and Twitter.

Strong understanding of user-generated content management, content marketing and reputation management.

Strategic content creation and excellent writing skills.

Ability to work independently and in a team environment.

Knowledge of English language is a must.

3 years’ experience or equivalent exposure to a corporate environment

BA or BS with focus on communication: Advertising/Marketing