Copywriter, UAE

About the company

Lenskart is Asia’s largest eyewear company serving 40 Million people - helping them see better and lead better quality lives. We have more than 1500 omnichannel stores across 175 cities in India, Singapore and Dubai. Our aim is to serve One Billion eyes by 2025 globally. And in this journey, we want to go beyond vision correction to transform the way people see and experience the world. That’s our new purpose - and we can only get there through cutting-edge technology and exceptional people.

Our international businesses are young and hustling, growing at warp speed to cater to larger shares of their respective markets. At present, we have a distribution presence of more than 40 retail stores across Singapore and UAE, and active expansion plans across Asia and the Middle east regio

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.About the

teamWe are dedicated to providing exceptional products and memorable shopping experiences. We believe in the power of storytelling and creative content to engage our customers and build a strong brand presence. As we continue to grow and expand our reach, we are seeking a talented Copywriter to join our team and contribute to our brand campaigns through captivating storytelli

ng.
What your responsibilities wil

• l beContent Creation: Produce well-researched, original, and engaging content for our stores, website, blogs, social media channels, email newsletters, and other platf
• ormsWriting and Editing: Craft clear, concise, and compelling copy, ensuring it adheres to the brand's tone and style guidelines. Edit and proofread content for grammar, spelling, punctuation, and clarity. Write and translate consumer questionna
• iresContent Strategy: Collaborate with the marketing team to develop content strategies that drive engagement, traffic, and conversions. Contribute innovative ideas to enhance content quality and effective
• nessSEO Optimization: Conduct keyword research and integrate relevant keywords naturally into content to improve search engine rankings and increase organic tra
• fficContent Calendar Management: Plan and execute a content calendar, ensuring timely delivery of content across various channels. Monitor content performance and make data-driven recommendations for improve
• mentCommunity Management: Engage with the online community through social media platforms, addressing queries, and building a strong and engaged audi
• enceResearch and Fact-checking: Conduct thorough research on industry-related topics to ensure accuracy and credibility of information presented in con
• tentCollaboration: Collaborate with designers, marketers, and other team members to create content that aligns with visual and branding guidel
• inesStay Updated: Stay abreast of industry trends, best practices, and emerging technologies to incorporate them into content strategies and enhance the brand's digital pres

ent.
Who we are lookin

• g forProven Experience: Minimum of 2-3 years of experience as a Content Writer, preferably in a digital marketing or advertising a
• gencyExceptional Writing Skills: Strong command of the English and Arabic language with excellent grammar, spelling, and punctuation. Ability to write in a clear, concise, and engaging m
• annerSEO Knowledge: Familiarity with SEO best practices and the ability to optimize content for search en
• ginesResearch Skills: Proficient in conducting thorough research and fact-checking to ensure accuracy and reliability of co
• ntentCreativity and Adaptability: Ability to generate original ideas and adapt writing style to fit different platforms and target audi
• encesTime Management: Excellent organizational skills and the ability to manage multiple projects simultaneously, meeting deadlines without compromising qu
• alityCollaboration: Strong interpersonal skills and the ability to collaborate effectively with cross-functional
• teamsDigital Proficiency: Familiarity with content management systems (CMS), social media platforms, and other digital marketing
• toolsPortfolio: A portfolio of writing samples that demonstrates your ability to create compelling and engaging content across various plat