Head of Marketing

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Raya Trade; one of Raya's subsidiaries is hiring a Head of Marketing

What will you do?

• Align marketing efforts with overall company vision, mission, and business objectives, goals, target audience insights, and industry trends for consumer electronics and home appliances.
• Conduct market research and competitive analysis to understand consumer needs and market trends within the electronics and appliance sectors.
• Develop and manage the marketing budget and allocate resources effectively to achieve maximum return on investment (ROI) across different business units.
• Leverage data analytics to optimize marketing campaigns and measure success.
• Drive brand awareness and brand equity to elevate the Raya Trade’s brand image and reputation in the marketplace, aligning Raya trade brand guidelines with Raya holding guidelines.
• Oversee all marketing channels that include digital marketing, social media marketing, content marketing, public relations, advertising, and event marketing.
• Develop and manage relationships with key marketing partners and agencies to support marketing goals.
• Communicate marketing strategy and performance to senior leadership to guide business decisions.
• Collaborate with top management to ensure cohesive marketing efforts that support sales goals, new launches, strategies for electronics and appliances.
• Utilize data analytics to measure the effectiveness of campaigns focused on consumer electronics and home appliances, and optimize strategies for better results
• Oversee pricing strategies and promotions for consumer electronics and home appliances.
• Manage public relations activities to secure positive press coverage for the company's electronics and appliance product lines.
• Identify opportunities to reach new market segments and expand market share.

What will you need?

Technical level:

• Analytical skills
• Presentation software
• Online sales portals

Interpersonal level:

• Time management
• Critical thinking
• Problem-solving skills
• Communication skills

What is unique about Raya?

• Are you an eager learner? Raya believes in its employees, so we aim to continuously provide learning & development plans for all of our employees to ensure their personal and career development.
• Are you looking for career progression? Raya is an entity where you can grow whether horizontally or vertically as we offer internal transfer opportunities.
• Are you looking for a rewarding environment? Raya's top achievers are awarded annually with an international 5 days trip.
• Are you looking for an opportunity to give back to the community? Raya encourages their employees to give back to the community through different ongoing CSR programs and initiatives.
• Are you a foodie? Exclusive discounts for Raya employees at Raya’s Restaurants (Ovio, Jones The Grocer, The Lebanese Bakery, and Loris).