Brand Marketing Manager

Bussiness Introduction

Welcome to Majid Al Futtaim Properties – Asset Management Business Unit. We develop and operate a range of community and regional malls that vary in size and type, and each mall is strategically developed to meet the specific needs and requirements of its market.

Our shopping malls portfolio has become world renowned for innovation within the shopping centre, retail, design and construction industries. We create ‘destination’ malls that deliver more than just great shopping, through unique leisure offerings such as Ski Dubai, Magic Planet and VOX Cinemas. Through our pioneering efforts, we provide an impressive launch platform into the region for some of the world’s most famous retail brands, allowing these retailers to strengthen and grow their brands strategically across a broad market.

When it comes to our shopping malls, our aim is simple: to deliver great moments for everyone, everyday, while at the same time redefining the industry standard, achieving global recognition, and driving retail growth in the region.

Job Title

Brand Marketing Manager | MAF Properties | Mall of the Emirates

Role Summary

The Marketing and Brand Manager plays a critical role in developing effective campaigns that drive brand awareness, engagement, and revenue growth. It is responsible for developing and executing marketing and branding strategies to promote the City Centre brand.

Role Profile

• Develop and implement marketing and branding strategies that align with the company's goals and objectives.
• Develop and manage strategies, brand positioning, identity and architecture.
• Build initiatives that align with the company’s overall business goal and objectives.
• Conduct research to gain insights into consumer behavior, market trends, and competitive dynamics. Identify key insights from the research to develop campaign strategies that address the consumer needs and preferences. Determine the target audience, messaging, media channels, and tactics that will best resonate with the target audience.
• Provide creative direction to agencies to ensure that all creative assets, such as campaigns, activations, and digital media align with the brand's tone, voice, and visual identity.
• Oversee the execution of the campaigns, ensuring that they are implemented on time, within budget, and with a high level of quality.
• Manage the campaign budget, ensuring that resources are allocated effectively to maximize ROI.
• Develop promotional campaigns that align with the brand's overall strategy and objectives. Work closely with the digital teams to create compelling promotional materials, including sales promotions, social media promotions, and in-store promotions.
• Develop concepts and ideas that communicate the City Centre's unique selling proposition and resonate with the target audience.
• Develop a clear and concise brief that outlines the key objectives, target audience, messaging, creative direction, and channels for the campaign.
• Identity and ensure that all marketing materials, both digital and print, are consistent with the brand's tone, voice, and visual identity.
• Responsible for monitoring and reporting on campaign performance and adjusting strategies.
• Manage multiple projects simultaneously and prioritize workloads on time and on budget.
• Manage media and advertising relations by being able to negotiate advertising spaces.
• Align, develop and implement digital brand-building and innovation strategies.
• Develop and manage marketing budgets, ensuring that spending aligns with overall business objectives and provides a positive return on investment.
• Constantly collaborating with other departments within the organization to ensure brand consistency and alignment.
• Communicate effectively and concisely to different stakeholders as well as write and prepare reports to convey information as effectively and straightforwardly as possible.
  
  

Requirements

• Proficiency in conducting market research and analysis to gain insights into consumer behavior, market trends, and competitive dynamics.
• Ability to develop and manage brand strategies, including brand positioning, messaging, and visual identity.
• Proficiency in developing and executing integrated marketing communications plans across multiple channels and platforms.
• Ability to provide creative direction and develop compelling creative assets, such as campaigns, activations, and digital media.
• Project management to ensure that campaigns are executed on time, within budget, and with high quality.
• Ability to manage marketing budgets effectively, allocating resources to maximize ROI.
• Bachelor’s degree in business/marketing or any relevant field
• 7 years’ experience in a similar role
  
  

What We Offer

• At Majid Al Futtaim, we’re on a mission to create great moments, to spread happiness, to build, experiences that stay in our memories for a lifetime. We’re proud to say that over the past 27 years, we have built a reputation as a regional market leader in what we do. Join us!
• Work in a friendly environment, where everyone shares positive vibes and excited about our future.
• Work with over 50,000 diverse and talented colleagues, all guided by our Leadership Model.