Marketing Senior Specialist - Events & PR

Job Description:

Strategic Approach PR & CSR:

• Plan & execute a yearly PR plan in line with the marketing activities & product launch calendar
• Ensure proper implementation of CSR activities with proper post activities report after execution
• Responsible for reporting the PR & CSR value of the brand
• Evaluate & recommend several CSR activities

Operational Tasks:

• Organizing events including press conferences, exhibitions and press tours
• Supporting the planning and execution of PR- events ( media test-drives, press conferences, press events)
• Maintaining a professional and close relationship with the Egyptian media
• Post activities report and analysis

On-Ground Marketing & Events activations:

• Implement different on-ground marketing activities such as: events, test drives, Product display and sponsorships
• Supervise on-ground operation during events & sponsorships, as well as activation display during product launches
• Post activity reports for all events, test drives, sponsorships, and marketing campaigns done by Mercedes-Benz Logistics and Distribution Egypt
• Use the reports to analyse the KPIs for all the activities carried by Mercedes-Benz Logistics and Distribution Egypt and assess future participation in the same activities
• Responsible for Golf platform including Golf events handling
• Support dealers during their marketing events & activations

CSR and Donations process owner :

• Adherence of the Mercedes-Benz Logistics and Distribution Egypt guidelines process
• Prepare events evaluations scoresheet & summary for BoM Approvals whenever needed
• Track all Sponsoring/Donations & external inquiries
• Regular reports for the BoM /Local Sponsorship committee

What we're looking for? Someone with...

Educational Background:

• Bachelor's Degree in Marketing or Business Administration with focus on communication and PR.
• Additional vocational training in creative writing, media training and crisis communications management preferred.
• Events Management is a plus
• 3-5 years of experience in Marketing

Technical Knowledge:

• PR experience &/or events management is a pre-requisite
• Automotive marketing experience is a plus
• Experience on the PR agency front / advertising agency experience is a plus
• Ability to work with cross-functional teams
• Strong written and verbal communication skills

Soft Skills/Individual Competence

• Passion, Respect, Integrity, Discipline, Strong Analytical Skills, Excellent organizational and project management skills, Dedication, Commitment
• Excellent fluent English and Arabic (written and verbal) is a must, German beneficial.
• Proficient use of Microsoft office