Marketing Manager - B2B Software Solutions
- Rawaj-HCM
- Cairo, Cairo Governorate, Egypt
وصف الوظيفة
We are seeking a dedicated and detail-oriented Marketing Manager to join a leading team in financial solutions. This role will drive impactful innovations across Retail Banking, Corporate Banking, Microfinance, Consumer Finance, and Digital Banks
Work Location: Cairo.
Key Accountabilities
- Develop and implement marketing strategies and lead generation through targeted campaigns and digital marketing efforts, focusing on B2B software solutions and financial services.
- Enhance brand awareness and positioning in the financial market, ensuring a strong presence for innovation and trust in both B2B and B2C sectors.
- Design, execute, and manage multi-channel marketing campaigns (social media, email, digital advertising, etc.).
- Conduct market research and analyze industry trends, competitor strategies, and customer insights to refine marketing tactics.
- Collaborate with teams to create content that communicates the value of B2B software products and financial services.
- Lead go-to-market strategies for new product launches, ensuring successful adoption and customer engagement.
- Track campaign performance and ROI, providing regular insights and recommendations for optimization.
- Work closely with cross-functional teams (sales, product development, digital) to align marketing efforts with business goals.
We Are Looking For:
- 5+ years of marketing experience, preferably in B2B software.
- Bachelor's degree in Marketing, Business Administration, Finance, or a related field.
- Proficiency in CRM systems (e.g., Salesforce) and marketing automation tools (e.g., HubSpot, Marketo), specifically for B2B marketing.
- Strong digital marketing expertise, including SEO, SEM, and analytics tools.
- Exceptional written and verbal communication skills.
- Strong leadership experience with the ability to manage teams and marketing initiatives.
- Data-driven mindset with analytical skills to measure and report on marketing performance.
- Creative problem-solving abilities and attention to detail.
