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Job Summary
The Brand Manager will have the primary responsibility for planning & executing all consumer marketing initiatives hence achieving financial plan objectives for their assigned brand(s)
Roles & Responsibilities
- Recommends the strategic direction of the brand through the development if the short, medium & long term business plans for the assigned segment of product line & each major channel
- Execute the annual business plan by integrating the efforts of all essential functions across the company
- Maximize profitability of assigned products by monitoring volume, margins & spending reporting on progress against planned margin & volume as well as making adjustments to plans as necessary to maximize results
- Utilizes all available analytical tools to measure spending effectiveness & gather key learning for continuous improvement
- Planning & creative execution of packaging, advertising, consumer promotion, etc,,including the supervision of activities of external agencies
- Manager the full execution of the brand launch with the bottle/distributor & local agencies /suppliers
- Responsible for on-going strategy, trade focusing, coordinating consumer promotion & insight research
KPIs
- Sales Volume & Value.
- Brand Margins
- Brand Market share
- Brand Health Tracker
Work experience requirement
4-6yrs experience in brand management
Qualification
- BSC in business / marketing
- FMCG industry base (preferably Savola)
Competencies
Business Acumen
Brand Strategy and Management
Business Financials
Consumer Marketing
Marketing Research
Self and Team Management
Change Management
Planning & Decision Making
Strategic Thinking
Ownership & Result Orientation
Business Unit: Plant Based Venture (7328)
Business Group: Culinary (CU01)
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