Marketing Specialist (Systaems)

Systaems is part of the The KPI Institute. We have been writing our chapters in the great book of performance management for almost two decades, in our mother-company, The KPI Institute, making sure that our clients maximize their value and accelerate their growth.

Today, Systaems is a center of excellence for technical assistance and capacity building in achieving the desired level of performance, consolidating the competitive advantage, and surpassing challenges in terms of costs, innovation, or sustainability. The integrated solutions are breveted under a 8- helix based approach, based on clustering the services under practice domains, such as Strategy and Business Planning, Performance Measurement, Strategy Execution, Operational Performance Management in Context, Employee Performance Management, Audit, Enablers, as well as Data Services. The impact produced on the organizations is designed to develop both the processes and competencies, based on a long-term transformational philosophy of reinforcing the organizational capabilities through deploying a comprehensive performance framework, accompanied by fostering the competencies to further implement it.

Your main responsibilities include:

• Developing and implementing marketing strategies: work closely with the marketing manager to define the objectives and strategic directions of the marketing department. This involves developing action plans, identifying target audiences and appropriate communication channels, setting budgets, and key performance indicators (KPIs) to assess the success of campaigns.
• Brand strategy: developing and implementing the brand strategy, working to define and communicate the brand's values, promises, and personality. This may involve managing the visual identity of the brand as well as creating messaging and marketing materials that accurately reflect the brand's identity and positioning in the market.
• Market research: conduct studies and market analyses to better understand consumer behavior, preferences, and relevant market trends. This involves collecting and interpreting data to provide useful information and insights for developing marketing strategies and making decisions.
• Website development and management: creating and updating the company's website content, ensuring it is optimized for a pleasant user experience and for good performance in search engines. This involves working with content management systems (CMS), as well as basic knowledge of HTML, CSS, and other web technologies.
• Social media marketing: plan and implement marketing campaigns on social media platforms, using both organic and paid methods to attract and engage the audience. This may include creating and scheduling posts, managing paid advertising, monitoring interactions, and analyzing results to optimize campaign performance.
• Content marketing: creating and distributing valuable and relevant content for the target audience. This may include writing articles, blogs, infographics, videos, and other marketing materials, as well as managing distribution channels to ensure proper exposure of the content.
• Customer relationship management (CRM): track and manage customer interactions, including communicating with them through email and other channels. This may involve segmenting the customer database, personalizing messages and offers, and monitoring feedback to improve customer relationships and increase loyalty to the brand.
• Email marketing: develop and implement email marketing campaigns, creating personalized messages to different audience segments. This may include planning and scheduling campaigns, writing persuasive content, and monitoring performance to optimize open rates, clicks, and conversions.
• Community management: monitor and interact with the brand's online community, managing comments, questions, and user feedback. This involves maintaining an active and engaging presence on social media platforms and other online forums, responding promptly to customer inquiries and concerns to maintain a positive brand image.
• Search Engine Marketing (SEM) and Search Engine Optimization (SEO): Tmanaging paid advertising campaigns on search engines, as well as optimizing website content and structure to improve visibility and ranking in organic search results. This involves working with relevant keywords, optimizing meta descriptions and other on-page elements, as well as monitoring and reporting results to evaluate the impact of SEM and SEO activities.
• Support PR efforts by coordinating media relations, drafting press releases, and cultivating positive relationships with key stakeholders to enhance brand reputation and visibility.
• Brainstorm and develop ideas for creative marketing campaigns
• Liaise with external vendors to execute promotional events and campaigns
• Undertake individual tasks of a marketing plan as assigned
  
  

We expect you to:

• Educational background: BSc/BA in marketing, communications or equivalent
• Previous experience: 3-5 years proven experience as marketing specialist or similar role
• Must have skills: Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods, demonstrable experience in marketing data analytics and tools
• Communication skills: Excellent communication, collaboration, and stakeholder management skills, well-organized and detail-oriented, commercial awareness partnered with a creative mind
• Knowledge Solid computer skills, including MS Office, marketing software (at least basic knowledges in graphic design, Adobe Creative Suite or similar & CRM) and other applications (Web analytics, Google AdWords etc.)
• Have a proactive attitude and be a client-oriented person
• Be able to work in a fast-paced environment juggling multiple priorities
  
  

Some business facts about The KPI Institute:

• 20 years spent on researching KPI best practice;
• 225+ research reports published to date;
• 6 continents on which we deliver trainings;
• 40 global partner organizations;
• 60 countries where we delivered educational programs.
  
  

Some Friendly Facts About The KPI Institute

• Young and enthusiastic working environment;
• A work environment that rewards innovative ideas;
• Flexible working hours;
  
  

Application info required:

• CV;
• Cover letter.
  
  

Contract/Engagement type: Independent Contractor

Starting date: To be discussed after an interview

Duration: Undetermined period, with 3 months’ probation period

No. of hours: Up to 40h/week

Working schedule: During office hours: 09:00-18:00

Location: Worldwide (remote)