Marketing Manager MENA - Molecular Diagnostics

At Cepheid, we are passionate about improving health care through fast, accurate diagnostic testing. Our mission drives us, every moment of every day, as we develop scalable, groundbreaking solutions to solve the world’s most complex health challenges. Our associates are involved in every stage of molecular diagnostics, from ideation to development and delivery of testing advancements that improve patient outcomes across a range of settings. As a member of our team, you can make an immediate, measurable impact on a global scale, within an environment that fosters career growth and development.

Cepheid is proud to work alongside a community of six fellow Diagnostics Companies at Danaher. Together, we’re working at the pace of change to improve patient lives with diagnostic tools that address the world’s biggest health challenges.

The Marketing Manager will drive strategic marketing initiatives at the regional level, developing and executing long-term strategies tailored to their area. This role demands a proactive leader capable of managing a team and making independent, strategic decisions with minimal oversight.

ESSENTIAL JOB RESPONSIBILITIES:

• Strategic Marketing Leadership: Spearhead marketing and product management for all product areas or segments within the region to meet and exceed sales targets.
• Business Support: Align marketing efforts with the needs of the sales organization and distribution partners.
• Budget Management: Develop and oversee the regional marketing budget and forecast.
• Marketing Plan Implementation: Design and execute marketing plans and product launches, incorporating digital marketing and innovative strategies.
• Sales Support and Training: Equip sales teams and distribution partners with marketing campaign insights and training for successful product launches.
• Messaging and Communication: Craft and convey key messages, value propositions, marketing programs, and sales tools.
• Market Insight: Monitor and report on market knowledge, including government policies, competitive activities, and customer needs.
• Healthcare Funding: Analyze healthcare funding mechanisms and trends to inform regional commercial strategies.
• Reporting: Deliver monthly performance reports and quarterly updates on marketing plans.
• Coordination and Best Practices: Collaborate with regional sales teams and the MEA Regional Marketing team, sharing best practices and regional action plans.
• ROI Management: Drive Return on Investment by employing a test-and-learn approach and identifying key performance indicators.
• Local KOL Management: Manage the local Key Opinion Leaders network to enhance brand visibility and leverage product champions across the region.
  
  

TRAINING RESPONSIBILITIES:

• Complete all assigned and required training on time and to satisfaction.
  
  

MINIMUM REQUIREMENTS:

• Education and Experience: Bachelor’s degree with 7+ years of experience or Master’s degree with 5+ years of experience.
• Industry Experience: Regional product management and sales experience in Diagnostics or Device industries preferred. Expertise in Molecular Biology and relevant post-graduate qualifications are advantageous.
• Healthcare Sales: Experience in complex, multi-departmental healthcare sales desired.
• Cross-Functional Collaboration: Proven track record of working effectively in cross-functional teams with geographically dispersed members.
• Communication Skills: Excellent verbal and written communication skills with the ability to simplify complex information for diverse audiences.
• Problem-Solving: Ability to address complex organizational issues using resources within and beyond the marketing organization.
• Interpersonal Skills: Strong interpersonal and motivational skills, with an understanding of regional cultural differences.
  
  

Knowledge and Skills:

• Team-oriented with a sensitivity to multicultural environments.
• Strong interpersonal, motivational, and leadership skills, with the ability to influence a range of stakeholders from lab technicians to clinical experts.
• Proficient in financial and business acumen, with flexibility and good judgment.
  
  

Other:

• Language Proficiency: Fluency in English and Arabic with excellent communication and presentation skills.
• Travel: Willingness to travel up to 50% regionally and internationally.
  
  

At Danaher we bring together science, technology and operational capabilities to accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life. Our global teams are pioneering what’s next across Life Sciences, Diagnostics, Biotechnology and beyond. For more information, visit www.danaher.com.

At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.