Assistant Manager - Marketing - Jumeirah Burj Al Arab

About Jumeirah Group:

For more than two decades, Jumeirah Group, a member of Dubai Holding, has been making a distinct mark on the global hospitality market with its unwavering Stay Different™ brand promise. Its award-winning destinations, including the iconic Burj Al Arab Jumeirah, position service beyond expectations, signature dining experiences and artful surroundings at the heart of every guest experience. Today, Jumeirah operates a world-class portfolio of 26 properties across the Middle East, Europe and Asia, and employs over 9,000 colleagues, representing over 120 nationalities.

In response to the evolving preferences of travellers today, Jumeirah Group is also pivoting towards the rapidly growing wellness tourism sector. Grounded in the principles of lifelong learning, longevity, and inclusivity, Jumeirah Group is re-fashioning its approach to position wellness as not just an accompaniment to its guests' stays, but a central tenet of their overall experience. With 13 award-winning Talise Spas nestled across Jumeirah Group’s properties, this transformation is evident in the group’s current endeavours to integrate wellbeing into every facet of the guest journey. 

Beyond holistic wellbeing and spa experiences, the Group’s expansive portfolio also includes Jumeirah Restaurants, a Dubai-based full-service hospitality provider with 85 acclaimed food and beverage brands, ranging from casual dining venues to Michelin starred fine dining concepts; J Club, Dubai’s leading lifestyle and wellness destination; Jumeirah One, the Group’s dedicated recognition and rewards programme; and The Emirates Academy of Hospitality Management, the region’s only fully accredited third-level academic institution delivering specialised degree programmes in hospitality management.

As Jumeirah continues to expand its global portfolio and scale up its operations to the next level of growth, we remain fully committed to developing and empowering our colleagues to excel in world-class environments as we solidify our legacy as a trailblazer in both luxury hospitality and wellness.

Jumeirah is committed to embedding equality, diversity and inclusion in all its practices, embracing a culture that celebrates diversity.

About the Job:

An opportunity has arisen for an Assistant Marketing Manager to join the team at Jumeirah Burj Al Arab. The main duties and responsibilities of this role are:

• Act as a brand steward, ensuring all internal and third-party marketing and communications efforts align with the overall brand strategy and support the business and commercial objectives
• Develop hotel-level brand, commercial and operational assets and collateral and ensure alignment with brand guidelines
• Support the Director in conducting hotel-level brand audits to ensure delivery of brand standards hotel-wide 
• Support the Director in creating and managing engaging and differentiating content for multiple products (e.g., rooms, F&B, spa, C&I etc.) across multiple platforms, adhering to Jumeirah's Visual Style Guidelines and approval processes
• Provide planning and operational support for photo and video shoots, ensuring that operational processes and visual style guidelines are always adhered to
• Copywriting, design, editing and production of flyers, posters, direct mailers, and online materials such as brochures, presentations, emails, infographics, videos, and newsletters
• Maintain the hotel’s image library – ensure that all assets are recent and aligned with brand standards
• Support the Director in the development of an annual social plan and calendar, in alignment with Group strategy and guidelines
• Provide planning and operational support for social shoots, ensuring that operational processes and visual style guidelines are always adhered to
• Maintain the hotel’s social media channels, and occasionally contribute to the corporate social accounts. Ensure alignment with Group strategy and standards
• Develop and distribute monthly social media reports
• Support the Director in activating strategic luxury partnerships, sponsorships, and collaborations to enhance the brand positioning of the hotel Direct to Consumer Marketing
• Support the Director in delivering and optimizing hotel-level brand, tactical and always-on digital marketing D2C campaigns across multiple channels, including OTA’s. Ensure alignment with Jumeirah brand standards
• Manage the content on the website and mobile app ensuring alignment with the Jumeirah brand and content standards, as well as focus on improving direct conversion rates
• Manage the content on in-house communications channels, including the Guest Entertainment System, for example
• Support the Director in the development and distribution of post-campaign reports
• Conduct regular brand audits across multiple digital channels to ensure the hotel is correctly positioned, and brand standards are respected
• Support the Director in delivering loyalty-related initiatives and campaigns to support in the achievement of hotel acquisition and retention strategies and targets
• Support the Director in the development of an annual CRM / email distribution calendar.
• Develop emails, with the guidance of the Director, ensuring the achievement of brand standards and optimization of performance
• Raise purchase requests and invoices for supplier payments
• Liaise with Finance, ensuring timely payment of suppliers
• Support the team in managing the P&L budget in line with the department annual forecast
• Support the Director in developing weekly and quarterly projects status updates
• Support the Director in developing competitor analysis reports
• Schedule and attend regular meetings with key Stakeholders
• Adhere to Hotel and Company standards, Business conduct and ethics, policies and procedures including Health & Safety policies, Grooming standards, punctuality/ attendance procedures and Quality standards

About You:

The ideal candidate for this position will have the following experience and qualifications:

• Minimum of 3 years of Marketing experience, gained within a leading global luxury hospitality or recognised global luxury brand Experience working in a fast-paced, multi-cultural environment
• Bachelor’s Degree or Professional Degree in Marketing Communications, Business or equivalent from an accredited and renowned University
• Proven experience in managing integrated marketing and communications plans and budgets
• Demonstrated experience in executing brand, commercial and CRM campaigns and initiatives
• Demonstrated experience in executing photo and video shoots
• Demonstrated experience in managing PR-related initiatives – events, media visits etc.

About the Benefits:
We offer an attractive tax-free salary, paid in Dirhams (AED), the local currency of the UAE. In addition, we offer generous F&B benefits, reduced hotel rates across our properties globally, excellent leave and health care package, flight allowance, life insurance, functional incentives and other employee benefits making the role attractive to high performers and any applicant looking for career with one of the most luxurious brands in the hospitality industry.Good time management skills with the ability to interact with different groups of diverse needs.