Marketing Manager

Our client is an innovative educational platform dedicated to providing valuable financial knowledge and empowerment. They are seeking a proactive and creative Marketing Manager to drive their marketing strategies and enhance their online presence.

Location:

Fully remote (Work from home), 9 AM - 5 PM EST

Key Responsibilities:

• Creative Briefs: Develop and create comprehensive creative briefs that outline marketing strategies and goals, ensuring alignment with the company’s objectives.
• HubSpot Automation & Lead Management: Be the in-house expert on HubSpot, responsible for setting up automation workflows, lead nurturing sequences, and integrating HubSpot with Pipedrive to seamlessly transition qualified leads into the sales pipeline.
• Collaborative Marketing Strategy: Partner with our design team to craft and implement marketing strategies that drive inbound traffic and improve lead quality. Create comprehensive creative briefs that outline campaign goals, ensuring alignment with the company's vision and mission.
• Social Media Engagement: Own and manage our social media presence across Instagram, Facebook, Twitter, LinkedIn, and others. Post regularly, actively engage with our audience, respond to relevant posts, and grow our community. Create a vibrant, engaged audience that interacts with our brand.
• Marketing Automation & Integration: Drive the integration between HubSpot, Pipedrive, Slack, and Asana. Once leads are qualified as opportunities, shift them into Pipedrive. Upon sales completion, trigger notifications in Slack and ensure a smooth handoff to the Customer Success team in Asana.
• Data-Driven Marketing: Develop tracking and reporting mechanisms to monitor the effectiveness of marketing campaigns. Track Customer Acquisition Cost (CAC), lead generation, conversion metrics, and report on Key Performance Indicators (KPIs) to leadership and investors.
• Newsletter & Content Management: Lead the creation and distribution of the monthly newsletter, ensuring alignment with broader marketing efforts and driving engagement with the audience.
• SEO & Market Research: Apply SEO best practices to enhance website visibility and optimize content. Conduct market research to stay ahead of trends and ensure marketing strategies are competitive and effective.
• Leadership in Marketing: Be proactive in identifying new opportunities for growth and engagement. Bring new marketing ideas to the table to ensure we stay ahead of the curve in our industry.
  
  

What Success Looks Like:

• Effective Marketing Strategies: Successfully implement creative briefs that drive impactful marketing strategies and achieve measurable results.
• Engaging Social Media Presence: Maintain an active and engaging social media presence, ensuring all marketing assets are effectively utilized.
• Proactive Marketing Leadership: Demonstrate initiative in identifying new marketing opportunities and directions that enhance the brand's reach.
• Lead Nurturing Success: Effectively nurture inbound leads, converting interest into engagement and driving newsletter signups.
• Data-Driven Insights: Provide actionable insights from market research that inform and optimize marketing strategies.
• Seamless Automation: Create an automated marketing machine in HubSpot that drives high-quality inbound traffic and nurtures leads until they’re ready for sales in Pipedrive.
• Engaged Social Media Audience: Build a highly engaged social media presence that boosts brand visibility, interaction, and community growth.
• Clear Reporting: Provide clear, actionable reporting on CAC, lead performance, and marketing ROI, allowing effective communication with investors and data-driven decisions.
• Platform Integration: Ensure seamless integration between HubSpot, Pipedrive, Slack, and Asana, creating a smooth experience from lead generation to customer success.
  
  

Qualifications:

• Experience: 2+ years in a marketing management role, with a focus on digital marketing and lead management.
• Fluent English: Excellent verbal and written communication skills in English.
• HubSpot Proficiency: Proficient in managing inbound leads and tracking marketing performance using HubSpot.
• SEO Knowledge: Strong understanding of SEO best practices to enhance website visibility and improve organic traffic.
• Proactive Mindset: Self-sufficient and proactive in taking initiative to drive marketing strategies and enhance brand presence.
• HubSpot Mastery: Extensive experience with HubSpot, capable of building and managing complex marketing workflows and lead nurturing sequences. Knowledge of HubSpot integration with Pipedrive, Slack, and Asana.
• Social Media Proficiency: Expertise in managing social media channels (Instagram, Facebook, Twitter, LinkedIn), engaging with audiences, and growing followers.
• Marketing Automation Experience: Proven ability to create and execute marketing automation strategies that nurture leads and drive inbound traffic.
• Data-Driven Marketer: Ability to track key marketing metrics like CAC, conversion rates, and ROI to improve performance.
• Creative & Strategic Thinker: Ability to take initiative and suggest new strategies to enhance brand visibility and engagement.
• Passion for the Mission: Genuine interest in financial literacy and empowerment through education.
  
  

Opportunity:

If you are a creative and strategic marketing professional with a passion for education and a proven track record in driving successful marketing initiatives, this is your chance to be part of something impactful. Join us as we build a movement that empowers people through financial literacy, and help shape the future of how credit is understood and leveraged by the next generation.

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form
• Record a video showcasing your skill sets