Marketing Intern

About The Company

DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

For more information, please visit: www.didiglobal.com/news

About The Team/role

As a Marketing Intern, you will have the opportunity to gain hands-on experience by supporting the strategic development and execution of our brand initiatives. Working closely with the Marketing Manager and Marketing Team, you will contribute to the growth and awareness of our ride-hailing app. This role offers a unique chance to work in a dynamic and rapidly growing multinational company, providing valuable exposure to various marketing functions and cross-functional collaboration.

In this role, you'll be...

• Assisting in the development and execution of brand strategies and marketing campaigns, ensuring alignment with the company's overall business objectives.
• Supporting the team in creating and implementing integrated marketing campaigns to increase brand awareness, customer acquisition, and retention.
• Contribuiting in the creation of marketing materials, including Above-the-Line (ATL) and Below-the-Line (BTL) assets, social media content, and promotional materials.
• Helping conduct market research and analyze competitor activities to identify market trends, consumer behavior, and opportunities for brand growth.
• Supporting in managing social media platforms, ensuring consistent and engaging communication with the online community.
• Helping ensure consistent brand messaging across all platforms by supporting the implementation of brand guidelines.
• Colaborating in coordinating with external partners such as creative agencies, influencers, and event organizers to ensure the timely execution of brand-related activities.
• Participating in the organization and execution of brand-related events, activations, and influencer campaigns.
• Providing support for the development of influencer marketing initiatives and collaborate with influencer marketing platforms to enhance brand visibility.
• Assisting in monitoring campaign performance using digital marketing tools and analytics platforms, providing insights and recommendations for optimization.
  
  
  

We're eager to be in touch because you have...

• Currently pursuing a Bachelor’s degree in marketing, business administration, communications, or a related field.
• Basic understanding of marketing principles, digital marketing platforms, and social media channels.
• Strong written and verbal communication skills, with attention to detail.
• Ability to manage multiple tasks and prioritize in a fast-paced environment.
• Creativity and a passion for branding and marketing.
• Eagerness to learn and collaborate with a cross-functional team.
• Proficiency in English and Arabic (written and spoken) is a must.
  
  
  

This is a great opportunity to develop marketing skills in a real-world setting, working alongside a talented team in a rapidly evolving industry.

You'll love working at DiDi because...

We create user value

We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant and efficient.

We are data-driven

We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.

Win-win Collaboration

Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.

We believe in integrity

Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.

Growth

We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.

Diversity and Inclusion

Diversity is one of our biggest strengths. Our differences are what make us distinct. We respect each other and believe in equal opportunities for all.

We are committed to building inclusive and diverse teams

At DiDi, we believe that our differences are our biggest source of strength. That’s why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.

Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.