Marketing & Communications Executive

JOB TITLE

Piaget Regional Marketing & Communication executive

REPORTING TO

Marketing & Communication Manager

LOCATION

Dubai, UAE

Job Description

As a Marketing & PR executive at Piaget, you will play a crucial role in driving brand awareness, & desirability, re-inforcing brand distinction & local relevance, and building icons to grow the business. You will be responsible for coordinating and executing various marketing, media & PR activities consistent with the brands vision and marketing strategy across the region and in close collaboration with other local and HQ departments

What You Will Learn

• Get a holistic view on how we operate the marketing & communication strategy in the luxury industry
• Understand the luxury market in our region.
• Develop your analytical skills.
• Take ownership of assigned projects
• Develop leadership skills, and a strong collaborative mindset
  
  

Key Responsibilities

Ensuring excellence in the execution, management, and implementation of the brand’s marketing, media & communication strategy in the Middle East, India and Africa region with the aim of maximizing and building a recognized and relevant brand image for the region with a ROI approach (awareness and traffic/sales impact) in line with brand objectives

MARKETING OPERATIONS

• Assisting in the development & implementation of 360 marketing campaigns
• Preparing and distributing marketing material such as press releases, lookbooks, invitations, catalogues, newsletters, social media content & activation packs (for local & regional teams/partners/and agencies)
• Assisting in the planning and execution of brand events, product launches & brand activations
• Coordination with key stakeholders: HQ, Regional/local partners, and local agencies
• Ensure the smooth regionalization process and support across markets.
• Analyzing & reporting on key collections and business performance
• Novelty &key collection feedback in coordination with retail team & boutiques across the regional
• Monitoring & Reporting on all marketing campaigns
• Control and optimize A&P budget for all marketing operations (Media/PR/Content)
  
  

PR

• Assist in the development and implementation of regional Press strategy
• Building and maintain strong relationships with press, KOLS, partners and industry contacts
• Develop individual and integrated activation plans for each market and execute throughout the year
• Execution of press related events for new launches, press trips, shootings & communication
• Agency/Partner Management: Manage and build strong relationships with agencies and partners
• Coordination for Editorial shoots, product loaning’s and press clippings
• Attend local shoots and take care of product consignments & loanings
• Create DMR reports & press clippings & best coverage monthly newsletter
• Creating & managing Press + Piaget Society database list
• Managing press gifting
• Managing all budgets related to gifting, press trips, shoots
  
  

MEDIA

• Coordinating with media agency on planning and implementation of advertising campaigns
• Liaising with Headquarters & on social media/OOH campaigns and creative content development
• Manage asset adaptations with creative agency
• Be responsible for all print and OOH creative adaptations with the creative agency
• Follow up with agency on digital optimization and reporting
• Monitor campaign performance on Google Analytics
• Analyzing social media metrics to measure campaign effectivenes
• Reporting on all media activity
• Managing all budgets related to media campaigns
  
  

Job Requirements

• Fifth year college or university certificate in Business / Marketing / Communication.
• 2.5-3 years of marketing experience in the luxury industry or from an agency specialized in luxury.
• Excellent written, verbal and visual skills
• strong interpersonal & communications skills.
• Fluent in English & Arabic (written & verbal)
• An analytical thinker who loves to work in an international environment
• A curious mind and highly collaborative.
• A strategic thinker
• Sense of aesthetics / creative & innovative spirit.
• Passion for luxury brands and a keen eye for details
• Expert Microsoft Office Suite proficiency (Excel, PowerPoint, Outlook).
• Strong organizational & time management skills
• Digital acumen: Proficiency in social media platforms and digital marketing tools.
• Ability to work independently and as part of a team.
• Ability to multi-task and work in a fast-paced, high-energy environment.
• Presentable & client oriented