Social Media Executive
- Madi International
- Cairo, Cairo Governorate, Egypt
وصف الوظيفة
- Planning, implementing, managing, and monitoring digital marketing campaigns that promote a companys brands, products, and services across all digital networks (Google, Facebook, Instagram,Snapchat, YouTube, LinkedIn, TikTok, Pinterest, Twitter, and any new and trending social media platforms)
- Professional and technical understanding and implementation of SEO, SEM, PPC & web metrics, digital analytics, with the ability to generate, analyze and interpret data.
- Planning and executing digital marketing budgets.
- Raising brand awareness and online presence through digital marketing projects and campaigns.
- Oversee a team of social media executives in building and implementing a digital marketing campaign to publish a variety of outlets, and working with them to brainstorm ideas prior to building a schedule for each element of the campaign.
- Oversees all company social media accounts management.
- Develops engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages for all Social media platforms.
- Ensure that all graphics, animations, video edits, etc are developed, delivered and published on time across all digital platforms
- Maintain accuracy of all content
- Collaborates with other team members, including Content writers, customer service, brand executives to come up with innovative content to create brand awareness and credibility.
- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)
- Building our corporate social media strategy covering in GCC build or corporate identity alongside the ecommerce head of department.
- Stay up to date with the latest digital marketing trends, updates and best practices and technologies to ensure the company remains a digital marketing leader within the industry.
- Developing strategies to drive online traffic to the company website/social media platforms.
- Professional understanding of digital marketing and digital production. (Audio video projects)
- Understanding of graphic design tools such as Adobe Photoshop, Illustrator, InDesign, Canva and other design tools
- Brainstorms new and creative growth strategies through digital marketing
- Collaborates with the corporate and country marketing teams in order to plan
- Maintains digital marketing staff by counseling, orienting, training, and disciplining employees; and
- planning, monitoring, and appraising job results
- Preparing blog posts for the website and aligning with copywriters and designers to ensure content is informative and appealing.
- Preparing email marketing campaigns.
- Ability to Integrate analytics, pixels and other relevant data measurement scripts and tools to extract and monitor campaigns success and performance of all digital marketing initiatives
- Monitor SEO and user engagement and suggest content optimization
- Overseeing PR & Influencer agencies as well as pushing team to collaborate directly with influencers
- Working closely with head of department to establish and execute successful strategies and campaigns.
- And building the corporate brand value.
- Overseeing and managing all contests, giveaways, and other digital projects
- Ability to manage multiple projects and handle multiple team
