Media Manager

Location: Cairo, Egypt

Company: Nestlé Middle East - Head Office

Function: Marketing & Consumer Communication

Full-time

POSITION SUMMARY:

Joining Nestlé means you are joining the largest Food and Beverage company in the world. At our very core, we are a human company driven by our purpose to improve the quality of life and contribute to a healthier future.

The main purpose of this role is to lead, inspire, develop, challenge and coordinate market media communications. Supporting Marketing and Business Managers to accelerate strong brand growth by applying the winning actions from Creating Engaging Brand Experiences and Plan and Execute Flawlessly within the BBNW framework.

A DAY IN THE LIFE …

• Ensure full adoption of Integrated Communication Planning. Lead BEP Step 3 implementation programs for brands, aligning all communication partners with the process.
• Work with Consumer Insight teams and external agency partners to ensure Nestlé applies latest media research, insights, and trends. Provides consultancy on key media vendors for creation of content (including video assets & websites).
• Support Head of Media on MENA's media agencies relationships. Develop Media KPIs across all Contact Points to improve efficiency and effectiveness. Benchmark all buying performance to ensure continuous improvement. Demonstrate appropriate use of media KPIs and leadership on which KPIs are most relevant in line with latest market research. Market Procurement as a partner consultant on delivery/performance.
• Evolve market media audit capability to track core KPIs for 'delivery, compliance and market advantage'. Consult Nestlé Audit and Procurement to evolve best practice and identify external partners for benchmarking.
• Lead and develop Media Communications test and learn programs to increase knowledge and capability in both 'new media' and 'future media' (identified significant marketing trends that are still in infancy).
• Provides expertise, and best practice guidance across the key pillars of all media touchpoints.
• Support bi-annual/annual performance reviews of the media agency partner.
• Evolve with Head of Media communication reviews. Collaborative annual process with brand and communication partners to better understand what's working and what's not.
• Lead the development of offline and online media strategies for all Nestlé brands.
• Lead the negotiation with offline & online media suppliers.
  
  

What Will Make You Successful…

• Bachelor’s degree in Business Administration, Marketing or any relevant field.
• Strong Media knowledge with 5-7 years of experience in media agency management or equivalent position in FMCG.
• Experience in both planning and buying functions plus full knowledge of emerging media.
• Strong knowledge across both offline & online media.
• Excellent knowledge of Microsoft Office applications with a strong proficiency in Microsoft Excel and PowerPoint.
• Experience in marketing mix modeling (MMM) is a plus.
• Strong communication and interpersonal skills.
  
  

We are Nestlé, the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we'll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geographies, working with diverse teams and cultures. Want to learn more? Visit us at www.nestle.com.