Social Media Lead (Hybrid, Egypt-based)

وصف الوظيفة


Job Overview:

Curenta is a health-tech SaaS company providing EMR solutions for senior care facilities. We are seeking a strategic and creative Social Media Lead to join our team. In this role, you will drive brand awareness and generate qualified leads by managing social media strategies across all platforms. You'll create content aligned with our marketing goals and lead social media campaigns that resonate with our target audience. As a key player in the marketing and sales teams, you'll shape our digital presence in the fast-paced healthcare tech domain.

Responsibilities:

  • Develop and execute comprehensive social media strategies to increase brand awareness and drive lead generation
  • Manage the social media content calendar, ensuring timely posting of relevant content across platforms like Facebook, LinkedIn, X (formerly Twitter), and Instagram
  • Create engaging long-form content, including blog articles, social media ad copy, and email marketing content to support lead generation efforts
  • Lead social media campaigns, collaborating with the marketing team to align efforts with product launches and broader marketing campaigns
  • Generate monthly social media performance reports, providing insights and data-driven recommendations to refine strategies
  • Stay up-to-date on the latest trends and best practices in social media, email marketing, and content strategies, ensuring Curenta remains at the forefront of innovation
  • Engage with influencers and thought leaders to expand Curenta's online reach and community engagement


Requirements


Minimum Qualifications:

  • Bachelor's degree in Marketing, Communications, or a related field
  • 5 years of experience in social media management, with a focus on growing brand presence and generating qualified leads
  • Strong writing skills for creating long-form content, social media ads, and email marketing campaigns
  • Proficiency in major social media platforms, content management tools, and analytics platforms
  • Understanding of SEO, web traffic metrics, and social media KPIs.


Preferred Qualifications:

  • Experience working with Health-tech SaaS products
  • Familiarity with design tools such as Adobe Photoshop or Canva for creating visually compelling content
  • Understanding of Google Analytics, HubSpot, and email marketing tools
  • Ability to thrive in a fast-paced, tech-driven environment


Benefits


Why Join Curenta?

  • Work on cutting-edge AI and B2B technologies: We are at the forefront of AI and B2B innovation. Our employees have the opportunity to work on the latest and greatest technologies, and to make a real impact on the world
  • Work with some of the best minds in the industry: You will be part of a team of highly motivated and talented people who are passionate about making a difference. You will have the chance to learn from some of the best minds in the industry
  • Supportive and collaborative work environment: We believe in creating a supportive and collaborative work environment where our employees can thrive
  • Competitive salary and benefits package: We offer a competitive salary [30,000 - 40,000 EGP monthly salary] and benefits package to our employees