Collaborate with Marketing Team & Divisions to understand campaign goals, target audience and budget constraints.
Develop comprehensive digital media plans that outline the optimal mix of platforms (such as search engines, social media, display networks, video platforms, etc.) and tactics (such as PPC, display ads, social media ads, etc.) to achieve campaign objectives.
Monitor expenses and optimize spending to maximize ROI and campaign effectiveness.
Develop and manage advertising budgets for digital campaigns.
Allocate funds across different platforms and tactics based on performance projections and divisions objectives.
Monitor expenses and optimize spending to maximize ROI and campaign effectiveness.
Conduct thorough research to identify suitable digital platforms and channels that align with the target audience and campaign objectives.
Stay updated with the latest advertising trends and opportunities within the digital landscape.
Coordinate the placement and scheduling of digital advertisements across selected platforms.
Continuously monitor campaign performance, analyze key metrics, and make data-driven optimizations to improve results.
Adjust targeting parameters, creative elements, and bidding strategies to enhance campaign effectiveness and ROI Manages.

Requirements

Proven experience in digital marketing, with a focus on strategy development and execution.
At least 5 years’ experience in the same role.
Bachelor's degree in marketing, Communications, or related field.
Knowledge of online marketing channels.
Knowledge of current online marketing trends and best practices.
Proven track record of managing and executing campaigns using native platform tools such as Meta/LinkedIn Ads.
Strong analytical and project management skills
Excellent communication and interpersonal skills.
Exceptional attention to detail and organizational skills.
Numeracy skills in order to analyze facts and figures.
Fluency in English is a must.
Proficiency in media buying tools and platforms.

Media Buyer