Modern Trade Sales Manager

Job Location: Cairo

Cairo, Egypt

Company Description

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

Diversity Statement

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

About the Role:

Support the Distributor Sales team to achieve sales targets and growth plans of Modern Trade Channel across Egypt. Own and drive the channel strategy development and deployment. Coordinate between Marketing, Trade Marketing and Sales teams to develop and implement Channel Activity calendar. Ensure effective management of channel trade spend.

Main Responsibilities:

• Work closely with Distributor Modern Trade Field Sales Team to achieve channel targets, Distribution, Volume and Value.
• Ensure strong development of all Modern trade sub-channels, ex, Key Accounts, Discounters, Large Grocery, Convenience, Food service and E-Commerce.
• Ensure effective implementation of Ferrero building blocks, short and long-term channel strategies.
• Support Distributor sales team to optimize and develop Modern trade RTM across Egypt.
• Work closely with Modern Trade Sales team and Trade Marketing to develop and execute customer specific projects and solutions.
• Collaborate with Channel sales team and Trade Marketing to develop and execute channel Trade marketing calendar.
• Enhance skills and capabilities of Modern trade sales and Merchandising teams.
• Act as functional owner of News page system.
• Ensure effective management of relationship with key Accounts.
• Effective Management of Channel Trade Spend Budget that complies with internal and external requirements.
• Ensure accurate forecasting of channel sales.
• Closely monitor market trends, competitors and customers current needs and future opportunities, act accordingly.
  
  

Who we are looking for:

• BA or BSc Degree in relevant field.
• 5-8 Years of experience in Egypt’s FMCG Modern Trade Sales Management/Development.
• Strong understanding of Egypt’s FMCG Modern Trade Operational and Strategic dynamics.
• Good relationship network with key MT Accounts.
• Strong Communication skills- Fluency in English.
• Strong Leadership and Coaching skills.
  
  

Nice To have:

• Experience in Confectionary category in Egypt.
• Experience in management and development of E-Commerce channel.
  
  

How to be successful in the role and at Ferrero:

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.