SEO Specialist - MEA

IDP Education Limited

About IDP

IDP is the global leader in international education services, delivering global success to students, test takers and our partners, through trusted human relationships, digital technology and customer research. An Australian-listed company, we operate in more than 50 countries around the world.

Our team is comprised of over 7,000 people of various nationalities, ages and cultural backgrounds. Proudly customer-first, our expert people are powered by global technology. Together, we offer unmatched services, helping local dreams become realities, all over the world.

Learn more at www.careers.idp.com

Role purpose

The SEO Specialist role is Responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks.

Key Accountabilities

Search Engine Optimization

Responsible to maintain & optimize accounts/websites on top of the search pages of search engines.

Help in daily operations of various online marketing initiative, which includes SEO keyword research, on page & off page optimization, image & video optimization.

Work with the development team to ensure SEO best practices are properly implemented on newly developed code.

Work with editorial and marketing teams to drive SEO in content creation.

Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Link Building activity, including advising and working with editorial and marketing teams on social media plans and activity.

Knowledge Development

Continuously update own knowledge of SEO best practices and latest trends and share learnings with relevant team members to enhance IDP marketing efforts

Required Experience

• Bachelor's degree in relevant field
• Proven experience as SEO Specialist
• The ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata, site speed optimization, and related skills
• A deep understanding of mobile strategy and how it relates to SEO
• Strong understanding of website development & coding, as well as a fundamental grasp of Digital Marketing
• Google Analytics Certified