Marketing Manager Dubai Mall Fashion

Permanent contract – Position based in DUBAI MALL fashion boutique

Reporting to Dubai Mall Fashion Boutique Manager, you will be responsible for the Client Marketing and deployment of the Marketing and CRM strategy in the Boutique. With strong ownership skills, you will contribute to the excellence of the client experience and to the boutique’s influence both within the boutique and externally.

Your main responsibilities are:

Boutique Marketing Team Management

‒Ensures the good understanding and deployment of the strategy of the House by the team

‒Manages and animates his/her team to foster collaboration and enthusiasm across roles and missions

‒Federates and motivates the team towards the achievement of their objectives via follow-up interviews and appraisals

‒Defines the priority actions for individual skills development and monitors them

‒Is a support and an innovative and pro-active force to his/her team in the search for solutions and optimization of the organization

‒Makes regular reports to the Boutique Management on the development of the team

Increase awareness and elevate our clients

‒Set up and monitor client analysis on a regular basis

‒Ensure the quality of the client database (capture, cleansing, extracting data)

‒Regularly report to Boutique Manager on the results of the Marketing activity and the clients of the boutique as well as share knowledge on competitors, trends within the activity and clients and luxury retail in general.

Developing Marketing activities in the boutique

‒Proactively initiate and implement action plans to develop the Marketing activity

‒Set the yearly CRM Objectives with the Boutique Manager in coordination with the CRM & Digital team and implement action plans

‒Follow the individual performance with each Fashion Advisor in collaboration with the Sales Managers

‒Share the CRM tools with the team (collection launch, occasional) and implement the appropriate guidelines

‒Ensure the implementation and compliance with Boutique procedures

Monitoring and driving the Client experience

‒Ensure that the sales team understands and deploys the House's strategy - being the Ultimate House of Luxury

‒Support the Learning Manager and Boutique Manager on ways to improve the Client Experience in the boutique and motivate the sales team towards the achievement of client experience

‒Coordinate and follow up on client complaints and create the relevant action plan to improve service level where needed.

‒Organize and coordinate personalized services and experiences such as clients birthdays, clients gifts, events, fashion shows, local treatments and private appointments based on client segment and potential

‒Initiate the improvement and launch of new in-store services and manages existing tools

Supporting events

‒Be the main point of contact of the Fashion team Middle East and India for the orchestration of the organization of events in the Boutique

‒Make a quantitative and qualitative follow-up of the feedback of client events

‒Be the Ambassador of the Boutique to clients through a personalized welcome during client events, appointments and to external bodies in the luxury, retail and fashion sector.

You have 5 years of experience in operational marketing, CRM and/or client experience projects preferably in fashion Retail or any other luxury environment. You should have a deep understanding of the local market with fashion sensitivity.

Your leadership, strong communications skills, attention to details combined with your excellent analytical mindset and organizational skills will be key to succeed in this position.

English is a must, Arabic is a plus.