Marketing Specialist

Responsibilities:

Brand Development & Strategy:

• Assisting the Brand Manager in developing and executing marketing campaigns that align with brand objectives.
• Conducting market research and competitor analysis to identify trends and insights that inform brand positioning and product development.
• Helping to create and manage brand guidelines that ensure consistent messaging and visual identity across all marketing channels.

Marketing & Communication:

• Developing and implementing creative content for various platforms, such as socialmedia, website, and promotional materials.
• Coordinating with external agencies (e.g., advertising, PR) to ensure brand messaging is clear and consistent.
• Managing and analyzing marketing campaigns to measure performance and identify areas for improvement.

Product & Customer Focus:

• Staying informed about the company's products and their key features and benefits.
• Assisting with product launches and promotions.
• Monitoring customer feedback and market trends to identify new opportunities or areas or improvement in the product or service.

Project Management & Operations:

• Assisting with the planning, budgeting, and execution of marketing projects.
• Managing deadlines and ensuring projects stay on track.
• Preparing reports and presentations to communicate marketing results and insights to stakeholders

Requirements:

• Bachelor’s degree in marketing, Business Administration, Communications, or a related field.
• 2- 3 years of experience in marketing, brand management, or related roles (internships may be considered if relevant).
• Knowledge of design tools like Adobe Creative Suite (Photoshop, Illustrator) can be beneficial but not always required
• Strong skills in brand strategy development, market research, digital marketing, project management, and data analysis. Excellent communication and creative problem-solving abilities are essential.