وصف الوظيفة
Job Description
- Build the 1–3-year category strategy based on deep shopper, consumer, customer, and category insight and build action plans that optimize category growth. Built in partnership with the activation category manager and retail category manager.
- Support the retail category manager to strategize trade collaboration by channel and retailer based on aligning business priorities with the opportunity level of collaboration and ultimately impact with retailers.
- Define the category projects plan across retailers driven by the GTM strategy.
- Define the Share of Space and distribution targets for the retail category manager to implement.
- Support the retail category manager to strategize trade collaboration by channel and retailer based on aligning business priorities with the opportunity level of collaboration and ultimately impact with retailers.
- Define the category projects plan across retailers driven by the GTM strategy.
- Define the Share of Space and distribution targets for the retail category manager to implement.
- Education: A bachelor's degree in marketing, Business Administration, or a related field is usually required.
- Communication and Interpersonal Skills: Excellent communication and interpersonal skills are crucial for building relationships with retailers, internal stakeholders, and agency partners.
- Financial Acumen: Understanding financial concepts, such as budgeting, forecasting, and ROI analysis
- Retail/Channel Expertise.
- Strategic Thinking.
- Project Management Skills.
