Head - Loyalty

At Six Flags & Aquarabia Qiddiya City, the Head - Loyalty will lead the strategic vision, design, and execution of the park's loyalty

programs, focusing on enhancing guest retention, engagement, and lifetime value. This role is responsible for overseeing all aspects of

loyalty initiatives, including program development, analytics, partnerships, and guest communications. The Head - Loyalty will

collaborate with cross-functional teams to ensure seamless integration of loyalty strategies into the park's broader guest experience and

marketing objectives

JOB-SPECIFIC:

▪ Develop and implement a comprehensive loyalty strategy that aligns with the park’s business goals and guest satisfaction

objectives.

▪ Define the vision, goals, and roadmap for loyalty programs to drive guest retention and engagement.

▪ Lead cross-functional collaboration to integrate loyalty initiatives with broader marketing and guest experience strategies.

▪ Design and oversee the execution of innovative loyalty programs, including rewards, tier structures, and engagement

campaigns.

▪ Monitor program performance metrics such as membership growth, engagement rates, and redemption activity.

▪ Continuously evaluate and optimize loyalty offerings based on guest feedback, market trends, and performance data.

▪ Analyze guest behavior and program data to derive actionable insights and inform strategic decisions.

▪ Create and present detailed reports and dashboards to track program performance and communicate results to senior

leadership.

▪ Develop and implement personalized communication strategies to engage loyalty members across multiple channels.

▪ Ensure consistency and alignment in loyalty messaging across digital platforms, in-park experiences, and guest interactions.

▪ Address escalated guest issues related to loyalty programs, ensuring timely and effective resolution.

▪ Build and manage relationships with external partners, vendors, and agencies to support loyalty program delivery and

enhancement.

▪ Negotiate partnerships and contracts to maximize program value and benefits for guests.

▪ Collaborate with internal departments such as Marketing, Operations, IT, and Guest Services to ensure seamless execution of

loyalty initiatives.

▪ Stay updated on industry trends, best practices, and emerging technologies in loyalty management.

▪ Introduce innovative program features and technologies to enhance the park’s competitive edge.

▪ Test and evaluate new ideas and concepts to drive program growth and effectiveness.