Marketing Manager

Job Description:

The Marketing Manager in our semi-government sector organization will play a pivotal role in crafting the public image and branding of our institution, which includes high-profile museums and cultural attractions. This position demands a dynamic and creative professional capable of delivering strategic marketing initiatives. The incumbent will be responsible for a multitude of tasks such as brand and products management, enhancing sales services, devising compelling visitor attraction plans, and mastery over content creation including proficient copywriting skills. Additionally, the Marketing Manager will be accountable for managing all museum accounts across various platforms, orchestrating marketing campaigns while meticulously tracking their results, and harmonizing efforts with external marketing agencies. Building and managing the marketing budget, supervising the design elements of marketing materials, and leading events at the exhibitions are also integral components of the role. The successful candidate will be a champion of best practices in the marketing domain and will ensure that the organization maintains its prestigious stature through innovative and effective marketing strategies.

Job Requirements:

• A Bachelor's degree in Marketing, Business Administration, Communications, or a related field; Master's degree preferred.
• At least 3-5 years of experience in marketing.
• Demonstrable experience with brand management and product marketing.
• Proven success in developing sales services and visitor attraction strategies.
• Expertise in content management and copywriting, with an impressive portfolio.
• Experience managing accounts on various social media and digital marketing platforms.
• Track record of planning, executing, and evaluating marketing campaigns.
• Familiarity with coordinating efforts with external marketing companies and stakeholders.
• Strong financial acumen, including experience in building and managing marketing budgets.
• Competency in design management and the ability to oversee the creation of marketing materials.
• Demonstrated experience in supervising events and organizing exhibitions.
• Excellent leadership skills to manage and inspire a marketing team.
• Outstanding communication and collaboration skills.
• Proficiency in using marketing software and analytics tools.
• Ability to work flexible hours, including some weekends and evenings for events.

Job Responsibilities:

• Develop and implement a comprehensive marketing strategy that enhances brand visibility and promotes the museum's exhibitions and events.
• Manage and oversee all product branding initiatives to ensure consistency and alignment with the organizational values.
• Create and execute a sales service strategy that increases visitor numbers and engagement.
• Conceptualize, develop, and update compelling visitor attraction plans.
• Oversee content strategy, creation, and distribution across all platforms, ensuring high-quality standards and alignment with brand messaging.
• Actively manage all museum brand accounts to foster audience growth and engagement.
• Design, implement, and monitor the performance of marketing campaigns, adjusting strategies as needed to meet objectives.
• Build strong relationships with marketing companies, ensuring coordination and collaboration on strategic initiatives.
• Prepare, manage, and monitor the marketing budget to ensure cost-effective spending and return on investment.
• Guide the design team to ensure all marketing materials align with brand identity and campaign goals.
• Plan and supervise all events at the exhibition, ensuring they are delivered to the highest standards and contribute to the organization's reputation.
• Report regularly on the progress of marketing initiatives to senior management and stakeholders.
• Conduct market research and analyze trends to inform marketing strategies and plans.
• Collaborate with other departments to integrate marketing strategies and enhance overall organizational goals.

Required Skills:

• Strong strategic thinking and marketing planning skills.
• In-depth knowledge of brand management and the latest marketing trends.
• Advanced copywriting and content creation expertise.
• Proficiency in managing social media and digital marketing platforms.
• Skilled in campaign management and analytics.
• Familiarity with design principles and overseeing creative processes.
• Financial budgeting and forecasting abilities.
• Leadership and team management capabilities.
• Exceptional organizational and event management skills.
• Excellent analytical and problem-solving skills.
• High level of proficiency with marketing software and tools.
• Strong communication and interpersonal skills to effectively liaise with various stakeholders.
• Flexible mindset with the ability to handle multiple projects simultaneously.
• Knowledge of the cultural, museum, and semi-government sector's unique characteristics.
• A commitment to ongoing professional development in the field of marketing.