Offline Marketing Manager

mylo is a leading fintech platform dedicated to empowering individuals and businesses with accessible and responsible financial solutions. We strive to create a positive impact by helping our customers achieve their financial goals, build wealth, and improve their overall financial well-being.

We are seeking a highly motivated and analytical FP&A Manager to join our growing finance team. In this critical role, you will play a key part in driving strategic decision-making by providing insightful financial analysis, developing robust financial models, and supporting the company's overall financial planning and forecasting processes.

Key Responsibilities:

• Develop and execute innovative offline marketing strategies to enhance brand presence and market reach.
• Develop tailored offline strategies by selecting top merchants or top locations in each city.
• For top merchants, organize in-store events, co-branded marketing initiatives, and on-ground activations to enhance visibility and engagement.
• For top locations, establish activation points such as booths to attract new clients, execute offline campaigns (e.g., outdoor advertising), or conduct roadshows.
• Oversee the execution of experiential marketing activities, including events, sponsorships, and activations.
• Monitor and analyze campaign performance, providing insights and recommendations for optimization.
• Collaborate with cross-functional teams to ensure brand consistency and integration with online marketing efforts.
• Manage offline marketing budget, ensuring cost-effective allocation and maximum ROI.