Marketing Lead

• Manage the digital channels, events to generate leads across all service lines.

• Developing marketing plans, including creating an advertising budget and timeline for implementation.

• Manage the marketing agencies to achieve our marketing plans.

• Position Advansys with Etida and being responsible for the marketing campaigns with the vendors.

• Lead tech and solution partner interaction in the ISV ecosystem for data analytics.

• Analyze data to determine what marketing campaigns were successful, which ones fell short of goals, and why.

• Assist in supply-chain logistics, from product conception to quality assurance, and finally to the finished product.

• Develop and maintain external referral partnerships with relevant specialist associations.

• Develop and execute communications campaigns for government, wellness, industry, warehousing, sectors, and partner incorporation.

• As required, conduct research into relevant legislation, regulatory bodies, and FinTech vendor initiatives.