Marketing Coordinator
- ekar
- الرياض السعودية
- Full-time
وصف الوظيفة
About Ekar Mobility
Ekar stands as the foremost and largest self-drive mobility provider in the Middle East, offering users instant access to an extensive fleet of carshare and subscription leasing vehicles via its innovative 'Self-Drive Super App.' For additional information, please visit ekar.app.
Position Overview
We are in search of a talented social media specialist to join the ekar team, recognized as the leading personal mobility company in the region. In this role, you will be tasked with creating and implementing our social media strategy, crafting captivating content, and managing our social media accounts to enhance our online presence.
Key Responsibilities
- Design and execute a thorough social media strategy that aligns with company objectives and engages targeted audience segments.
- Generate engaging content across various social media platforms such as Facebook, Twitter, Instagram, and LinkedIn.
- Oversee social media accounts, including the creation and scheduling of posts.
- Collaborate with the marketing team to ensure social media campaigns are integrated within broader marketing initiatives.
- Stay informed on the latest social media trends and platforms, regularly assessing and refining our strategy.
- Build and maintain robust relationships with influencers and industry partners.
- Analyze the effectiveness of social media content and campaigns, ensuring they resonate with our audience while preserving brand integrity.
Qualifications
- Bachelor’s degree in communications, marketing, or a related discipline.
- Minimum of 2 years’ experience as a marketing specialist or in a similar capacity, with demonstrable success in evaluating creative content and strategies.
- Thorough understanding of social media platforms and tools, along with hands-on experience with management software.
- Exceptional written and verbal communication skills, with a keen eye for detail and excellence in copywriting.
- Ability to work both independently and collaboratively in a fast-paced, dynamic setting.
- Experience in reviewing creative work to ensure alignment with strategic objectives and brand identity, with the skill to provide constructive feedback to teams.
متطلبات الوظيفة
We are seeking a highly skilled social media specialist to join our team at ekar, the Middle East's first and largest personal mobility company. As a social media specialist, you will be responsible for developing and executing our social media strategy, creating engaging content, and managing our social media profiles to maintain a strong online presence.
Responsibilities
- Develop and execute a comprehensive social media strategy that aligns with our company goals and targets specific audience segments.
- Create and curate engaging content across all social media channels, including Facebook, Twitter, Instagram, and LinkedIn.
- Manage social media accounts, including creating and scheduling posts.
- Collaborate with the marketing team to integrate social media campaigns into overall marketing plans and initiatives.
- Stay up-to-date with emerging social media trends and platforms, and continuously evaluate and improve our social media strategy.
- Foster strong relationships with influencers and other partners in the industry.
- Evaluate the effectiveness and creativity of social media content and campaigns, ensuring they resonate with our target audience while maintaining brand consistency.
Qualifications
- Bachelor's degree in communications, marketing, or a related field.
- 2+ years of experience as a marketing specialist or similar role, with a proven track record of evaluating creative content and strategies.
- Deep understanding of social media platforms and tools, as well as experience with social media management software
- Strong written and verbal communication skills, with an eye for detail and excellence in copywriting and creative evaluation.
- Capability to work independently and as part of a team in a fast-paced, dynamic environment.
- Experience in assessing creative work for alignment with strategic goals and brand identity, with the ability to provide constructive feedback to creative teams.