ONLINE BRAND MANAGER
WE ARE MAYBELLINE, NEW YORK MAKE UP MADE FOR ALL! We work hard and play hard!
As an Online Brand Manager you are taking on a very strategic central role for the brand as com represents 40% of MNY business in the GCC. This position has many stakeholders like brand, Zone and the wider E-com community. You will need to have strong understanding of e-Commerce and digital environment to drive a consistent objective and brand identity across platfomrs alongside strong stakeholder management skills. You will determine the E-com growth in years to come!
You will be responsible for creating the Brand Online Strategy to sustain our position of #1 mass make up brand.
Key Responsibilities
- Build overall E-store brand image: content, layout, promotions (bundles) & story
- Implement the e-commerce strategy: focus on increasing online and multichannel revenues by establishing the online selling strategy for a defined client / customer.
- Champion the Online Brand strategy including: Setting framework, strategy & staging calendar for campaigns, price, assortment, hero SKU focus, GWPs, campaign stories, bundling, feed content planning, cross selling and off platform media (LF media budget)
- Develop a clear traffic strategy, execute & optimize for off platform traffic for each platform
- Responsible for developing marketing tools for the platform.
- Improve product/brand performance in their respective pillar by building insights through data
- Constantly work on the buyer data to improve loyalty & repurchase
- Deliver weekly reporting and update team on performance by category (sell out tracking) alongside a clear reco on next steps if needed.
- Own monthly reporting for the brand on E-com to Zone and ManCom
Required Skills / Competencies / Experience
- Demonstrate ability working with a diverse group of people and high collaborative skills across team in organizations, fast in adapting in new environment and critical thinking
- Strong negotiation skills, data-oriented, analytical and sales budget planning skills
- Strong Operational Marketing/Digital capability of building detailed activity plans
- Collaborative and able to work between Sales & Marketing
